![]() ![]() Instead, a five episode mini-series was produced for air in 1987. A direct-to-syndication order was out of the question, and even a full season was apparently deemed too extravagant. The Teenage Mutant Ninja Turtles cartoon was conceived basically as a means of promotion. In order to help market the toys though, they needed something more suitable than the black and white, ultra-violent, comics that existed and a cartoon was born. Toy companies passed though, but eventually doll maker Playmates, needing to add a “boy’s toy” to its portfolio decided to take a chance. Eastman and Laird believed in it though, they just needed to convince those with the means to catapult their franchise to believe in it. Plus they were pretty violent and would never be considered suitable for a general audience. The books sold well, but they were independently produced and in small numbers limiting how much money could be earned. Along the way though, few predicted such big things out of a property titled Teenage Mutant Ninja Turtles. What began as a joke between aspiring comic book creators, Kevin Eastman and Peter Laird, eventually morphed into a multi-media juggernaut bestowing wealth and status upon the two. Faithful to the cartoon in every way except the cabinet art.
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